As Instagram continues to grow, so does it’s increase in new tools and features. Instagram has rolled out a couple of official new additions, while other new tools coming soon.

First, Instagram has confirmed the launch of GIFs in Direct, including a new ‘Random’ GIF button, which could add an interesting element to your private chats. Usage of Instagram DMs has been rising, reflecting the broader trend towards private messaging, so it makes sense for the platform to give the option more focus, and more communication options to consider.

All of their marketing mentions this feature being in Direct, not DMs. This could be happening because of Instagram’s plan to launch it’s standalone messaging app, Direct.

The second officially announced feature from Instagram is video tagging, enabling you to make specific users aware of your posted video.

In addition to these confirmed features, several others have been highlighted.

Instagram’s also sorting out hashtag cramming. They are reportedly testing out separating hashtags from captions. The separation of hashtags from captions could be the solution to the annoying crop of hashtags some people include… cluttering their post. A separate button called “Add Hashtags” will appear on the New Post screen, which will allow users to use hashtags without including them in the caption. Thank the social gods!

Another one of Instagram’s in-development features include Quiz Stickers for Stories, which would enable users to share an interactive quiz question with their audience, and add multiple answer options. You would then be able to make one of the answers the correct one, which would be highlighted to the user when selected.

Instagram also continues to move forward with its test of limiting access to your Instagram Stories by location/region restriction. In that capacity could also be extended to individual posts, giving you more control over where your Instagram content can be seen. The option would be particularly beneficial for global brands with a multinational presence.

It’s smart for Instagram to maintain the momentum, and keep a hold on user interest while releasing all of these small features keeping users engaging on the app, which in turn, puts more pressure on competitors to try to keep up.

Will these new features change the way your brand will use Instagram? Comment below and let me know!