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Website Audit western mass

Why You Need A Website Audit

Your website should have all the information on your company so that potential customers can make educated decisions before purchasing your product or service. Just like a car, your website should be inspected and tuned up on a regular basis. Whether it’s not showing up in search engines or having a high bounce rate, optimizing your website will help with the success of your business. Search engine optimization can improve your search engine results and create higher sales conversions. Before you begin optimizing your website, whether new or it has been live for some time, you should run a website audit. An audit outlines the strengths and weaknesses of the website, helps inspect the technical backend of the website, on-page and off-page elements to
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Instagram Stories Tips

5 Tips For Higher Engagement With Instagram Stories

Instagram Stories should be a part of your social media marketing strategy. Stories and Reels have both become very popular elements of the app. The Stories feature of Instagram occupies that key, top of the feed real estate. It can be a great way to connect and engage with your audience. Many brands and users are just re-posting their regular feed posts to Stories, which Instagram says users don’t particularly like. They state, “We’ve seen from research that people prefer to see original photos and videos in Stories from the people they care about.” So what are you doing to utilize Stories and to increase your engagement on Instagram? Here are five tips you can begin to incorporate. Show Up in Real Time A good
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SEO Tips 2022

5 SEO Mistakes To Avoid in 2022

Just like social media, search engine practices tend to change over time. If you’ve been struggling with search engine results, or you are planning on launching a new website, there may be some common mistakes you may be forgetting about. Here are the top 5 SEO mistakes to avoid in the new year: Not writing enough quality content The length of content is an important factor when it comes to optimization and has been correlated with SERP rankings. Search Engine Results Pages (or “SERP”) are Google’s response to a user’s search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. More words equals more results. So if your content is too short (less than 300
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2021 Holiday Marketing Guide

2021 Holiday Marketing Guide

For many businesses, the holiday season is their busiest. The most successful holiday campaigns you see and love begin their planning stages as early as summer or fall. There’s no holiday magic when it comes to successful campaigns, it’s all about strategizing and planning. Whether it’s freshening up your landing pages, creating brand awareness, finding others ways to target new customers and everything in between, the list of tasks seems endless for small businesses. As the holidays approach, here are things you need to consider for your brand and campaign: Audit previous holiday marketing campaigns No how things change from year to year, you can still learn and prepare from past success. Look back at statistics from previous years to understand where you were
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Instagram Reels 60 seconds

Instagram Expands Reels to 60 Seconds

Instagram announced that their Reels length limit is being extended from 30 seconds to 60 seconds for all users. Instagram has been experimenting with longer Reels for some time now. Last September, Instagram extended Reels from 15 to 30 seconds. And given that TikTok now enables the upload of longer clips (up to 3 minutes), and YouTube Shorts (another TikTok competitor) can also be up to 60 seconds in length. It was only a matter of time before Instagram followed the trend and extended the length of time users had to upload to Reels. Instagram already enables longer video uploads in its other elements. Regular feed videos can be up to 60 seconds, while you can also upload longer videos in 15-second snippets to
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Facebook Launching Newsletter Platform ‘Bulletin’

As a way to keep creators on the network, Facebook announced their new newsletter platform, Bulletin. The new site will be a place for writers and podcasters to publish content and build a subscriber base right on the platform itself. As this new platform is in development, Facebook is testing tools and features with a small number of selected writers but shares an overview of what’s to come.   Facebook explains Bulletin as: “Through Bulletin, we want to support these creators, and unify our existing tools with something that could more directly support great writing and audio content — from podcasts to Live Audio Rooms — all in one place. We respect the work of writers and want to be clear that anyone who partners
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