There’s no denying that video marketing isn’t going anywhere. And while popular social media platforms Facebook, Instagram, TikTok, Snapchat, and even your own website are great places to invest, YouTube remains the giant in the space, with individuals spending a billion hours each day watching videos on this platform. So with all those users on the platform, establishing an audience should be easy… right?
Growing a YouTube channel these days seems to get harder and harder. Your business and brand need to cut through the noise, but how do you do that? Here are some tips on how you can grow your YouTube channel.
Create and Establish Your Brand
Having strong branding, by maintaining consistency between thumbnails, titles, colors, graphics, and fonts, will help your channel stand out when your videos are shown to viewers within recommendations. These efforts should be happening across all of your digital platforms. By establishing your brand guidelines around visual representation, you can better establish your brand, and ensure people know your material, without even having to look at the channel name.
Build Your Channel Around an Audience
Just like in any other form of marketing, you need to consider the audience that you’re trying to reach, and what they want to see, both now, as well as what they will want to view in the future, in order to keep your posts relevant and keep viewers coming back. You should think about who you want to watch the channel. In order to continue to grow your channel, you should continuously be attracting new viewers, all while keeping those previous viewers coming back for more.
With many people now on YouTube, there’s much more content available now than ever before, which means that in order to stand out, you need to be creating content that’s either better than what’s already out there, provides them with what they are looking for, or has a unique angle that people can’t get anywhere else.
Do Your Research
Watch lots of videos. Just like in any other strategy, or even when you start your business, you want to conduct market research and competitor analysis to see who’s out there doing what. Look into the frequency of other channels are posting, the length of the videos, design styles, and more to see what you need to do to get started. Pay attention to trends, but don’t have all your video topics be about trends. While you may get quick new views, the goal is long-term and is to build your audience, grow your subscriber count.
One of the most essential ways to grow your audience is just showing up. In order to build repeat viewership, you need to post consistently, to a schedule, in order to become a part of their routine. YouTube Creators need to stay true to the promise that was first delivered in their clips, and that this is especially true when first establishing your channel. If you tell your viewers that your videos will release weekly on Thursdays, then you need to make sure you have a video scheduled each Thursday. It is ok to evolve your approach to your channel and content, as long as you are aligned with your audience.
Optimize Your Videos
One thing that gets overlooked is making sure you optimize your videos. From descriptions to titles and tags, there are many facets when it comes to optimizing your videos, and your channel. Include things like links to your website, social media, and email newsletters from your video descriptions. Fill out your channel bio and let your new audience really learn more about you. Google does own YouTube, so the better the optimization, the better the search results will be for your videos and channel.
Overall, growing your YouTube audience relies on the content that’s aligned with who you want to target and consistently showing up for them. If you are new to YouTube or are looking to grow your staggering channel, contact us today.