1 Hour Videos And New Hub Coming To Instagram
Instagram is planning to launch it’s own video hub which could allow videos of up to an hour in length, instead of the current length of one minute. This new update could change the way your business engages with the younger demographic, teens and young adults specifically.
There are sources that told the The Wall Street Journal that social media platform has also been talking with influencers and creators about making long-form content (shows). Of course they are saying the plans are tentative and subject to change, but it all makes sense. If they actually releases this hub, this could be the platform’s moment to take users away from YouTube.
Teens have been flocking from Facebook and going to YouTube and Instagram. A recent survey found that teens are over Facebook and prefer other platforms like Instagram, Snapchat, and YouTube. Over 80% of online teens are using YouTube, with 72% of them using Instagram. That’s a whole lot of video content.
Instagram’s new hub will be similar to Snapchat’s Discover and Facebook’s Watch and offer creators a place to show their content, shows and more. Even though you can upload videos up to an hour, look at this hub as YouTube. Expect to see 10-15 minute videos compared to the hour long. Continuing the attraction to content creators, the videos will also reportedly feature a swipe-up option to open an associated link so viewers can easily navigate to the video creator’s website or store.
If you looking to target the young demographic, then it’s time to start looking at how your business and utilize the new feature. How will your brand engage with teens and young adults? Will your business use Instagram’s new hub and hour length video when it launches? Comment below and let me know.